we do great things

Government Contracting & Technical Assistance

Strategy, Articulation & Development

Leadership Development Coaching

Workforce Development Training

Welcome to AMA Consulting

Maria Asuelimen, MBA

Managing Director I Lead Consultant

helping build and grow your business

Welcome to AMA Consulting


effectively serving clients for over 5 years

Welcome to AMA Consulting

01. Leadership

02. People Development

03. Staffing

About Us

AMA Consulting provides targeted consulting and professional services solutions to help organizations improve their performance. We support our clients with: Strategy development and articulation, performance management, facilitation, training, outreach/dissemination, leadership development and executive coaching.

Our consultants are organizational development professionals, trainers, coaches and leaders who are armed with the experience and agility to provide value to our clients. We serve organizational leaders.

Our clients tout our experience with large, mid-sized and small organizations, ability to help them implement creative interventions and our love for people. AMA Consulting values are integrity, excellence, diligence, and compassion. We serve our clients with distinction.

Our Services


  1. Strategy articulation and development: AMA consultants work with organizations to figure out the best possible way to carry out their mission. We help organizations craft strategy by providing: assessment of current state and future state, determination of organizational identity, assessment of external and internal change factors, selection of best possible strategies and alternatives, development of actionable implementation plan.
  2. Performance Management: We work with organizations to translate strategic/programmatic  initiatives into measurable activities that yield quantifiable results. We help organizations create or improve performance management frameworks that enable their leaders make evidence based decisions and build a performance awareness culture.
  3. Outreach and Dissemination: We work with leaders to disseminate information to audiences of various sizes and make up. We provide support for conferences, seminars, workshops and social media campaigns.
  4.  Workforce Training: We work with leaders to design and deliver training programs using the ADDIE model  for their workforce. We believe that people are whole, resourceful and resilient. We approach training from that perspective by creating customized or off the shelf training that empower and motivate the workforce.
  5.  Leadership Development: We work with leaders to develop their succession pipeline by identifying high performing potential leaders early and developing them through a combination of training, experiential learning, mentoring and coaching programs.
  6. Executive Coaching: We use the co-active coaching model to help leaders uncover their blind spots and practice behaviors that make them effective.
  7. Staff Augmentation: We provide staff augmentation to organizations  for short term or long term projects.


    1. Small Business Certifications: 8(a), WOSB, SDVOSB, Hub Zone, VA CVE Verification
    2. Strategic Marketing Plan Development
    3. Pipeline Development Support
    4. Capture Support
    5. Full cycle Proposal Management Support
    6. Contract Management: Consultation on teaming agreements, JVs, mentor protege agreements, PWS, stop work orders, terminations

    We help people do great things!

    Our Story

    Founded in 2011, AMA Consulting LLC (AMAC) is a Maryland MBE, Economically Disadvantaged Woman-Owned Small Business that helps organizational leaders improve their performance. Our core competencies include: Strategy formation/articulation, government contracting consultation, facilitation, performance management, outreach/dissemination and technical assistance.

    Our consultants have a combined 92+ years of successful leadership experience with a minimum of an MBA degree that have a track record of helping organizations achieve their mission. Our consultants are retired military leaders, former federal government executives and business leaders who have grown successful enterprises. Our diverse pool of expertise provides rich value for our clients.

    We believe that winning strategies and sound implementation produce success. Our clients rely on our holistic approach to solving their problems in alignment with their organizational goals. Our company values are excellence, diligence, integrity, and compassion (EDIC). We serve our clients with DISTINCTION.

    Managing Director  I  Lead Consultant

    Maria Asuelimen, MBA

    Maria Asuelimen, Managing Partner of AMA Consulting LLC has over 16 years of leadership experience in the public and private sector. Maria’s expertise focuses on Organizational Development and Leadership. Her wealth of experience has been a great resource for civilian and defense agencies as well as federal contractors. Prior to starting AMA Consulting, Maria lead a team of academic advisors at University of Maryland University College, worked at Federal Emergency Management Agency as a Management Analyst for economic recovery programs and managed a portfolio of over 100 firms for the U.S . Small Business Administration.

    As Managing Partner of AMA Consulting, Maria leads a team that helps organizations nationwide, create and implement practical strategies to achieve their mission, navigate through tough problems and increase their performance. Maria is a Consultant, Trainer, Facilitator and Executive Coach. Her expertise is working with leaders individually or in groups to uncover blind spots and unleash their already existing greatness.

    Maria earned a Bachelor’s degree in Psychology from the University of Maryland and an MBA from University of Maryland University College. Maria received her coaching training from the Georgetown University, Institute for Transformational Leadership in their Leadership Coaching Program. Maria is also Adjunct Faculty and the Prince Georges Community College.

    Our Process


      We gather data about your organization and program, goals, stakeholders, and desired outcomes


      We analyze the data and find gap between the program current state and desired state


      We give a tailored and unique approach that deals directly with the problem and suitable for the client and draw up a plan of action


      First we write a plan to include milestones and measuring metrics for completion, then we implement the plan by executing activities related to each goal outlined in the plan of action


      Work with client and stakeholders to implement action plan, refer back to “problem” to assess current state and refer back to plan to ensure it is still feasible and appropriate if conditions change


    Current Clients Managed


    Years In Business


    Workshops Conducted

    Frequently Asked Questions

    Where are your consultants based ?

    Most of our consultants are based in the Washington DC metro area, however we serve clients in all 50 states.

    What is the fee for your service ?

    For certification support and other technical assistance services, we offer a packaged deal that is of utmost value to clients. For consultations, we charge by the hour and for trainings, we charge day rates. Please contact us for a free consultation and customized quote for the services that you desire.

    How does getting certified help my business?

    Getting certified has many benefits for business owners. Some of the benefits include:
    • Being Eligible For Government Sole-Source Contracts – There are no other competitive bids — up to a ceiling of $4 million for goods and services and $6.5 million for manufacturing.
    • Consistent Work– Focusing on the marketing aspect of your business could provide consistent workable assignments assisting you with business growth.
    • Getting help securing SBA-backed loans and joining in business-education and guidance programs and partner with other business owners to bid on contracts.
    • Business Strategy- Helps you to build and modify your business strategy for the federal and commercial sector.
    • Relationship Building- Developing relationships with the right people could assist in building the foundation for your business.

    What is the 8(a) Certification and Business Development Program?

    The SBA’s 8(a) Program, named for a section of the Small Business Act, is a business development program created to help small disadvantaged businesses compete in the American economy and access the federal procurement market. To participate in the 8(a) Program, a business must be certified by the SBA. To qualify, your business: must be a small business, must be unconditionally owned and controlled by one or more socially and economically disadvantaged individuals who are of good character and citizens of the United States, and must demonstrate potential for success. For more information:

    Where and how do government agencies publicize contracting opportunities and at what dollar threshold?

    All federal agencies are required to publicize bidding opportunities on; when the purchase is expected to exceed $25,000, so anyone with Internet access can find out about these opportunities.

    How do I find out which agencies buy products/services similar to mine?

    The Federal Procurement Data Center at reports statistics on procurement for more than 70 federal agencies. Some federal, state and local government agencies, military installations and prime contractors publish procurement directories and procurement forecasts on their Web sites.

    What is a Small Business Set Aside?

    Under the Small Business Act, federal agencies conduct a variety of procurements that are reserved exclusively for small business participation. These transactions are called “small business set-asides” and include the Small Business Reserve, Set-Asides above the simplified acquisition threshold, the Small Business Competitiveness Demonstration Program, the HUBZone Empowerment Contracting Program, and the Service Disabled Veteran Owned Small Business Program.

    Contact Us

    10104 Senate Drive. Suite 208
    Lanham MD 20706

    Tel: (301) 577-9300
    Fax: (301) 577-9301

    we do great things

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